ALLWINTER Snowboarding are bringing powder to the people with innovative products. We aim to break down the barriers in snowboarding - in 2017 we released the world's first snowboard attachment, the PowDaze.
Co-Founders, Alice & Will, are obsessed with snowboarding, so it’s pretty natural that they wanted to develop products that they would be stoked to get out on the snow.
Will has a Sports Technology degree from Loughborough University and has been avid snowboarder since the young age of 10. He lives, eats and breathes snowboarding, having ridden across Europe, USA, Canada and Japan, and riding competitively throughout his university years. With experience working in Nike and Puma, product development is where he excels.
Alice has a Materials Science Masters from Loughborough University and is the cogs that keep the company turning outside the workshop. Although newer to the sport, she has fallen in love with snowboarding, the mountains and everything that comes with the outdoor lifestyle.